At least 2.5 million Americans who currently purchase individual health insurance plans would qualify for tax credits if they bought coverage through the marketplace next year.
On Tuesday, HHS revealed that six states, including California, Florida, Illinois, North Carolina, Pennsylvania and Texas each have more than 100,000 people whose incomes may qualify them for marketplace tax credits. These consumers could buy insurance coverage for less than $75 per month on the exchanges created by the Affordable Care Act.
HHS said it will target these people in new television, radio and digital ads that will encourage them to sign up during the next open enrollment period, which runs from Nov. 1 to Jan. 31, 2017. HHS has also embarked upon a campaign to enroll younger, healthier people on to marketplace plans.
The Obama administration has been struggling to get its target number of ACA marketplace enrollees. Experts say that’s led to a weaker risk pool. Some experts, however, say more people are covered under the ACA than just through the exchanges, they’re just becoming eligible for Medicaid under state expansion efforts.
An estimated 6.9 million people purchase health insurance in the individual market outside of the ACA exchanges.
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